Projects
Every project starts with a real question: What does this business actually need to say. who does it need to say it to?
The clients below are fictional. The strategy behind every decision isn't.
Ellie built her floral studio on the tension between elevated and handmade. She needed a brand and site that did the same work her reputation was already doing, but for people who didn't know her yet. The result positions her work at a higher price point so clients understand the value before they ever reach out.
The Project: Branding & Custom WEbsite
Petal & Promise
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The site was built to do what Ellie's word-of-mouth reputation was already doing — but for people who didn't already know her yet. Leading with imagery, keeping the copy quiet and confident, making the path to inquiry feel obvious. Every decision reinforced one message: this is someone who does beautiful work and takes it seriously.
Custom Website
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The goal was simple: get the right person to book a call, and make sure the wrong person knew before they did. Specific about who it's for. Clear about what working together looks like. Direct about the next step. No buried CTAs. No long scroll before the ask. Because a virtual assistant's best clients aren't browsers — they're ready.
Landing Page
A virtual assistant studio that needed to communicate competence before a word was read. Clean, confident, built to convert. The brand and site work together to make it easy for the right person to say yes — and make sure the wrong person knows before they do.
The Project: bRANDING & lANDING pAGE
iNBOX zERO sTUDIO
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Villa Marea needed a site that drove bookings and justified premium pricing. So the homepage was designed to sell the experience before a guest ever asks about availability. Atmosphere first. Information second.
Boutique hotels sell a feeling before they sell a room. The homepage was built around that — atmosphere first, information second. From there, the page moved through the property's story with intention: who it's for, what makes it different, and how to book. The pacing was slow and deliberate, mirroring the kind of stay Villa Marea was designed to offer.
The Project: Branding & Custom Website
Villa Marea
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Custom Website
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Starting from scratch is its own challenge. Solace Therme needed a brand and site that made a new business look established from day one — the kind of presence that earns trust before a single conversation happens.
The Project: Branding & Custom Website
Solace Therme
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The experience of the site was designed to mirror the experience of the retreat itself. Slow transitions, generous white space, and copy that never rushed the reader. The goal was to make booking feel like a natural next step. By the time someone reached the CTA, the site had already done the work of making them want to be there.
Custom Website
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Petal & Promise
The brief was clear: elevated and handmade had to coexist without one canceling the other out. To do that, the visual identity leaned into softness — a muted, organic palette drawn from dried botanicals and natural linen, paired with a serif typeface that felt considered without being stiff. The result was a brand that looked like it belonged in a high-end venue but still carried the warmth of something made by hand.
Branding
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Inbox Zero Studio
The brief was personal — the brand needed to reflect the owner herself. Clear, professional, and quietly confident. Someone who is exceptionally good at what she does and doesn't need to shout about it. The visual direction followed that lead: a clean, structured palette with crisp neutrals and a single intentional accent color, paired with a modern sans-serif that felt organized without feeling cold. The brand communicated competence immediately — which is exactly what a client hiring a virtual assistant needs to feel before they hand anything over.
Branding
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Villa Marea
The brief was la dolce vita — romantic, sun-soaked, and deeply Italian in spirit. The visual direction leaned into that without becoming a cliché. A warm Mediterranean palette of terracotta, aged ivory, and deep olive kept the brand grounded, while an editorial serif typeface gave it the refinement a luxury property demands. The goal was for someone to land on this brand and immediately feel like they were already halfway there — sitting on a sun-warmed terrace somewhere above the coast.
Branding
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Solace Therme
Wellness branding has a tendency to look like every other wellness brand — all sage green and sans-serif minimalism. The goal with Solace Therme was to feel grounded without blending in. The palette drew from thermal water and raw stone — cool, mineral tones that felt restorative rather than sterile. Typography was kept quiet and unhurried, with generous spacing that gave the brand room to breathe. The visual identity didn't try to excite. It tried to settle — because that's exactly what Solace Therme exists to do.
Branding
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