I'm Mary, Your new website + brand designer.
I have a degree in digital communications and a background in brand strategy — which means I think about your business holistically. Your messaging, your visual identity, and how the two work together to attract the clients you actually want.
But here's the thing I keep coming back to: I know what it feels like to do real work that isn't being seen. And I know what changes when it finally is.
When your brand reflects where you actually are, everything shifts. Your confidence. Your positioning. The clients you attract. You stop second-guessing whether to send someone to your site. You start showing up with the kind of certainty that comes from knowing your online presence finally backs you up.
That's not a small thing. That's the whole point.
You're good at what you do. Your website just doesn't show it yet.
YOU'VE OUTGROWN DIY. AND YOUR WEBSITE SHOULD PROVE IT.
You're not hiring a designer to make something pretty. You're hiring someone to close the gap between how good your work actually is and how it reads online. And by DIY, I mean that template you threw up in year one or it's been sitting untouched for months. That's your workaround era. Right now, that gap is doing the talking for you and it's not saying the right things. You deserve a brand that finally tells the truth about your business. That gap is costing you in the clients who don't reach out, the proposals that go quiet, the rates you hesitate to charge. A brand and website that actually reflects your business changes all of that.
You've been in business long enough to know your work is worth more — but your website makes you look like you just started.
You're sending proposals to dream clients and hoping they don't look you up before they say yes.
You've outgrown the template you set up two years ago, but you don't know where to start or who to trust with the redesign.
Sound Familiar?
The good news is it's a fixable problem. A brand and website that actually reflects your work changes how people find you, how they perceive you, and what they're willing to pay you. You stop sending people to a site you're embarrassed by and start sending them somewhere that does the convincing for you. That's the difference between a website that exists and one that works. That's what I build.
At some point, piecing it together yourself stops being resourceful and starts being the thing holding you back. That point is usually right around now.
Your brand should reflect where you actually are.
You're not starting from scratch. You have a real business, real clients, and real results. You just need a brand and website that finally communicates that.
You bought a template, got excited, opened it - and then life got in the way. It's been sitting untouched ever since and you're ready for someone to finally finish it.
You've been diying your brand and website but you know it's time to hand it off to someone who actually knows what they're doing.
your brand looks like everyone else in your industry - because right now, it kind of is.
You want a site you're proud to send to people - one that positions you clearly, converts visitors, and looks like the business you're building toward.
You're a service provider with a real business that's gaining momentum.
This is for you if...
Ellie built her floral studio on the tension between elevated and handmade. She needed a brand and site that did the same work her reputation was already doing, but for people who didn't know her yet. The result positions her work at a higher price point so clients understand the value before they ever reach out.
The Project: Branding & Custom WEbsite
Petal & Promise
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The site was built to do what Ellie's word-of-mouth reputation was already doing — but for people who didn't already know her yet. Leading with imagery, keeping the copy quiet and confident, making the path to inquiry feel obvious. Every decision reinforced one message: this is someone who does beautiful work and takes it seriously.
Custom Website
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The goal was simple: get the right person to book a call, and make sure the wrong person knew before they did. Specific about who it's for. Clear about what working together looks like. Direct about the next step. No buried CTAs. No long scroll before the ask. Because a virtual assistant's best clients aren't browsers — they're ready.
Landing Page
A virtual assistant studio that needed to communicate competence before a word was read. Clean, confident, built to convert. The brand and site work together to make it easy for the right person to say yes — and make sure the wrong person knows before they do.
The Project: bRANDING & lANDING pAGE
iNBOX zERO sTUDIO
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Villa Marea needed a site that drove bookings and justified premium pricing. So the homepage was designed to sell the experience before a guest ever asks about availability. Atmosphere first. Information second.
Boutique hotels sell a feeling before they sell a room. The homepage was built around that — atmosphere first, information second. From there, the page moved through the property's story with intention: who it's for, what makes it different, and how to book. The pacing was slow and deliberate, mirroring the kind of stay Villa Marea was designed to offer.
The Project: Branding & Custom Website
Villa Marea
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Custom Website
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Starting from scratch is its own challenge. Solace Therme needed a brand and site that made a new business look established from day one — the kind of presence that earns trust before a single conversation happens.
The Project: Branding & Custom Website
Solace Therme
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The experience of the site was designed to mirror the experience of the retreat itself. Slow transitions, generous white space, and copy that never rushed the reader. The goal was to make booking feel like a natural next step. By the time someone reached the CTA, the site had already done the work of making them want to be there.
Custom Website
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Petal & Promise
The brief was clear: elevated and handmade had to coexist without one canceling the other out. To do that, the visual identity leaned into softness — a muted, organic palette drawn from dried botanicals and natural linen, paired with a serif typeface that felt considered without being stiff. The result was a brand that looked like it belonged in a high-end venue but still carried the warmth of something made by hand.
Branding
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Inbox Zero Studio
The brief was personal — the brand needed to reflect the owner herself. Clear, professional, and quietly confident. Someone who is exceptionally good at what she does and doesn't need to shout about it. The visual direction followed that lead: a clean, structured palette with crisp neutrals and a single intentional accent color, paired with a modern sans-serif that felt organized without feeling cold. The brand communicated competence immediately — which is exactly what a client hiring a virtual assistant needs to feel before they hand anything over.
Branding
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Villa Marea
The brief was la dolce vita — romantic, sun-soaked, and deeply Italian in spirit. The visual direction leaned into that without becoming a cliché. A warm Mediterranean palette of terracotta, aged ivory, and deep olive kept the brand grounded, while an editorial serif typeface gave it the refinement a luxury property demands. The goal was for someone to land on this brand and immediately feel like they were already halfway there — sitting on a sun-warmed terrace somewhere above the coast.
Branding
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Solace Therme
Wellness branding has a tendency to look like every other wellness brand — all sage green and sans-serif minimalism. The goal with Solace Therme was to feel grounded without blending in. The palette drew from thermal water and raw stone — cool, mineral tones that felt restorative rather than sterile. Typography was kept quiet and unhurried, with generous spacing that gave the brand room to breathe. The visual identity didn't try to excite. It tried to settle — because that's exactly what Solace Therme exists to do.
Branding
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Your site goes live — and you leave knowing how to use it. I'll walk you through everything so you're not dependent on me to make updates or keep things running. You own it.
Offboarding & Launch
This is where it comes to life. I'll design your brand and website, then we refine together. You'll have clear opportunities to give feedback before anything is finalized, so the end result actually feels like you.
Design & Revision Phase
Strategy comes before design. We align on your brand direction, messaging, and visual identity before anything is built — so every decision has a reason behind it and nothing feels random.
Start Project
You'll receive a detailed proposal outlining your project scope, timeline, and investment. Once it's signed and your deposit is in, we're officially booked and on the calendar.
Receive & Sign Proposal
Before anything gets designed, we get clear. You'll share your goals, your vision, and where you want to take your business. I'll ask questions, and together we'll build a foundation that makes everything that comes after feel intentional.
Discovery Call
How it works
A presence you're proud to send people to. No more hoping they don't look too closely. Your website does the talking before you ever get on a call.
A brand that matches the quality of your work. Your visuals finally reflect what your clients already know about you — that you're the real thing.
A real home base instead of a collection of linked pages. Everything in one place, telling one cohesive story about who you are and what you do.
The confidence to raise your rates. Your presentation backs up your pricing. You're not explaining yourself anymore — your site does it for you.
A website that works when you aren't. Warm leads, cold leads, referrals — everyone lands somewhere that converts, not just the people who already trust you
